We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing from us if you have requested information from us, purchased goods or services from us, or if you have provided us with your details when you entered a competition or registered for a promotion. You will only receive marketing communications if you have not ‘opted out’ of receiving that marketing.
We will never sell your personal data or allow other parties to use it for their own marketing purposes. However, we may use a third party marketing company (such as MailChimp) to send you information about our own services. We will get your express opt-in consent before we share your personal data with any company for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences. You can also follow the ‘opt out’ links on any marketing message sent to you, or get in touch with us at any time.
Opting out of marketing messages will not apply to the provision of personal data as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Change of purpose
We will only ever use your personal data for the purposes stated, unless we need to use it for another reason, and that reason is compatible with the original purpose. If you would like us to explain how we determine that a new purpose is compatible with an original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.